Faculty of Arts, Humanities and Cultures

School of Media and Communication

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Andreas Rauh Ortega

PhD Candidate and Teaching Assistant

Clothworker's North

Ph.D. researcher interested in music, technology, digital media and the ways they intersect with each other. Focused on electronic dance music and its practitioners. 

Biography

1999 B.A. in History from Universidade de São Paulo (1999). M.A. in American Studies (“Grunge Echoes: From Seattle to the Market”) from Washington State University. M.A. in Cognitive Systems and Interactive Media (“Assessing Usability and User Experience in Tangible User Interfaces: a case-study of the Reactable”) from Universitat Pompeu Fabra. Andreas has also

2003 M.A. in American Studies (“Grunge Echoes: From Seattle to the Market”) from Washington State University. M.A. in Cognitive Systems and Interactive Media (“Assessing Usability and User Experience in Tangible User Interfaces: a case-study of the Reactable”) from Universitat Pompeu Fabra. Andreas has also

2008 M.A. in Cognitive Systems and Interactive Media (“Assessing Usability and User Experience in Tangible User Interfaces: a case-study of the Reactable”) from Universitat Pompeu Fabra. Andreas has also

I’ve worked as an independent musician in Brazil for roughly ten years. During this time I was involved with live performances, audio recording and studio production, soundtrack composition for animation, and audio design. Since moving to Leeds in late 2013 I’ve explored the various facets and numerous incarnations of music(s) in the North of England.

Has a B.A. in History from Universidade de São Paulo, an MA. in American Studies (“Grunge Echoes: From Seattle to the Market”) from Washington State University, and a second MA. in Cognitive Systems and Interactive Media (“Assessing Usability and User Experience in Tangible User Interfaces: a case-study of the Reactable”) from Universitat Pompeu Fabra. Andreas has also worked  as an independent DJ and musician in Brazil in a number of roles, including live performer, audio recording and studio production, soundtrack composition and audio design. He has lived in Leeds since late 2013 and explores the various facets and numerous incarnations of music(s) in the North of England.

Research Interests

– Popular music, particularly electronic dance music (e.g. composition, history, and sociology of)

– Digital media technology

– Cultural Labour

Current Ph.D. research focuses on grassroots electronic dance musicians and how they use digital technologies (particularly digital media) as part of their musical practices. The aim of the research is to deepen our understanding of the relationship between society and technology, and it does so investigating how a group of technologically savvy and early adopters have adjusted to the digital media landscape. The analysis of their musical practices reveals an ongoing dilemma; digital media has indeed facilitated opportunities for musicians (e.g. to make and distribute music online), it has also reinforced traditional difficulties (e.g. how to get noticed) and helped shape new ones (e.g. increased competition and abundance of music online).

Teaching

2014/2015 Guest lecturer on the M.A. module “Practice-led Research”, led by Tom Jackson, at the School of Media and Communication, University of Leeds.

2015 COMM1210 History of Communication: From the printing press to the development of the internet. The course shed light into the ‘social construction of communication technologies’ by focusing on some of the most important socio-technological developments in communication(s) and, more importantly, the societies that created them.

2016 Guest lecturer on the B.A. modules “Digital Marketing” and “Futures: The Evolution of Media”, led by Dr. Cristina Miguel, at Leeds Beckett University.

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