Faculty of Arts, Humanities and Cultures

School of Media and Communication

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Visual Media and Communication

VisDigCult Photo

The Visual Media and Communication Research Group originates from a widely shared interest, within the School of Media and Communication, in the role of the visual in communication and media culture. The members of the group share similar concerns about how the visual has long been a dominant mode of communication across media genres, media platforms, and media contexts. They raise questions about the role of the visual in relation to the technological, aesthetic, social, political, economic, and cultural dimensions of everyday life.

In exploring visual media and communication, the research group highlights research on a wide range of media genres: from editorial cartoons to fashion advertising, from soap operas to reality television, from British films to independent cinema, from stock photography to social media selfies. The group is also interested in a broad range of media platforms, such as print, television, film, and the internet. Alongside these more ‘traditional’ forms of media, the group also fosters a keen interest in forms of communication that are not considered as ‘media’ in their own right, such the built environment, design, branding, public relations, performance, archives, and data.

Together with all these, the research group intends to provide a home for the growing interest within the School for different forms of intersection. This includes the relationship between research and practice, (e.g., practice-based research; research for practice; participatory research), across scholarly traditions (e.g., humanities and social sciences), and across geographies (i.e., the local; the regional; the national; the global and transnational).

The Research Group adopts a non-medium-centric and cross-disciplinary approach to engage with the multiple processes in which the visual is embedded (e.g. production; representation; audience; circulation; recontextualisation), diverse issues surrounding the visual (e.g. the political economy of visual production; political, cultural, and aesthetic dimensions of representation; audience access, divides and literacies regarding the visual; the visual in digital environments and platforms) and different methodological approaches to the visual (e.g. textual analysis; historical analysis; critical and theoretical approaches; audience research; ethnography; action research). In an age of augmented multimodality and media convergence, the group also values research on the intersection of the visual and other communicative modes. Overall, the Visual Media and Communication Research Group aims to be a hub for cutting-edge scholarship and praxis in an important and growing field of media, communication, and cultural studies.

Featured projects:

For more information and to get involved with the Group, contact Jason Cabañes or Giorgia Aiello.

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