Faculty of Arts, Humanities and Cultures

School of Media and Communication


Ysabel Gerrard

PhD Candidate

Clothworkers' Building North, Room 1.07

BA (Hons) and MA Communications Studies, School of Media and Communication, University of Leeds

Ysabel has recently submitted her PhD thesis, entitled Derision, Guilt and Pleasure: Teen Drama Fandom in a Social Media Age. She is currently an Intern at Microsoft Research New England, where she will spend twelve weeks working on a new project about social media platforms and eating disorders. In September 2017, Ysabel will join the Department of Sociological Studies, University of Sheffield as a Lecturer in Digital Media & Society. She also spends time at the University of Amsterdam’s Digital Methods Initiative, usually at their Summer/Winter Schools.

Research Interests

Ysabel’s main research interests are in:

  • Social media and society
  • Feminist media theory
  • Gender and digital cultures
  • Fandom and audience studies
  • Digital research methods.


Department of Sociological Studies, University of Sheffield:

Social Media, Data and Society (Seminar Leader, 2016-2017 academic year)

School of Media and Communication, University of Leeds:

MA Dissertation and Research Methods (Guest Lecture, 2016/2017 academic year)
Feminism, Identity and Media (Seminar Leader, 2015/2016 academic year)
Studying Media (Seminar Leader, 2015/2016 academic year)
Introduction to Communication Theory (Seminar Leader, 2013/2014 academic year)

I have also guest lectured on a number of modules, such as: MA Dissertation Research Methods (Leeds), Social Media, Data and Society (Sheffield), and Studying Media (Leeds).


Journal articles

  • Gerrard Y (2017) “Post, Mine, Repeat: social media data mining becomes ordinary”, Information, Communication & Society. 20.12: 1817-1820.
    DOI: 10.1080/1369118X.2017.1364781

  • Gerrard Y (2017) “"It's a secret thing": Digital disembedding through online teen drama fandom”, First Monday. 22.8
    DOI: 10.5210/fm.v22i8.7877

  • Hill RL, Kennedy H, Gerrard Y (2016) “Visualizing Junk:Big Data Visualizations and the Need for Feminist Data Studies”, Journal of Communication Inquiry. 40.4: 331-350.
    DOI: 10.1177/0196859916666041, Repository URL: http://eprints.whiterose.ac.uk/103443/

  • Gerrard Y (2016) “Book review: Status update: celebrity, publicity, and branding in the social media age, by Alice E. Marwick, New Haven, Yale University Press, 2013, 360 pp., £9.99 (paperback), ISBN 978-0-30-020938-9”, Celebrity Studies. 7.3: 437-439.
    DOI: 10.1080/19392397.2016.1187866, Repository URL: http://eprints.whiterose.ac.uk/105576/

Research Projects & Grants

Conference Organisation

Alongside Professor Helen Kennedy, Ysabel co-organises the Data Power Conference, an international conference to be held at the University of Carleton in June 2017. Ysabel co-organised the first Data Power Conference, which was held at the University of Sheffield in 2015.

Ysabel also co-organised Dr Katy Parry’s Military and the Media Symposium in 2015, and an internal SMC PhD Symposium in March 2016.

Research Assistant 

Ysabel has worked as a research assistant on multiple projects, including Dr Helen Thornham’s welfare reforms project; Dr Katy Parry’s representations of contemporary soldiering project, and Dr Lee Edwards’ and Dr Fiona Philips’ Rape Crisis England and Wales project.

Research Centres & Groups

Ysabel is a member of both the Visual and Digital Cultures Research Group and the Feminist Reading Group.

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