Faculty of Arts, Humanities and Cultures

School of Media and Communication


Tom Jackson

Research Associate in New Media

0113 343 1117

Clothworkers' Building North, 1.29

Office hours: Mondays 10.00-11.00 and Tuesdays 10.00-11.0


Tom joined The School of Media and Communication in September 2012. After a highly successful commercial career working for creative agencies across Yorkshire, he started teaching in higher education in 2004. With expertise in graphic design, photography and project/professional skills, he supports students in creating digital media products that are of a commercial standard.

Research Interests

Tom’s primary area of research is sensory ethnography. Bringing together interests in cross-modal perception, anthropology, cultural geography and digital media, he proposes new sensory research methods. Through the design and development of digital tools, such as multisensory, spatial and participatory virtual archives and immersive and embodied audiovisual recordings, his work aims to explore the relationships between sensory experience and cultural phenomena. Tom’s commercial experience in graphic design, photography and interactive programming have informed his largely practice-led approach to research.

  • Sensory ethnography
  • Cross-modal perception
  • Anthropology
  • Cultural geography
  • Environmental psychology
  • Digital media
  • The virtual archive


Design for Digital Media (First Year Undergraduate)
Interface Design (First Year Undergraduate)

New Media Final Project (Third Year Undergraduate)


Admissions Tutor for the BA Digital Media degree.

Research Centres & Groups

Member of the Visual and Digital Cultures Research Group

PhD Thesis

Multisensory ethnography:
sensory experience, the sentient body and cultural phenomena

(Commenced September 2012)

Professional Practice


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