Faculty of Arts, Humanities and Cultures

School of Media and Communication


Dr Nancy Thumim

Associate Professor in Media and Communication; Postgraduate Tutor

+44 (0)113 343 1390

Clothworkers' Building North, 2.20

BA Hons (Sussex), MSc (LSE), PhD (LSE)



I joined the School of Media and Communication (then Institute of Communication Studies (ICS)) in 2011 from LSE where I was LSE Fellow in Media and Communications. Prior to this I was researcher on the ESRC Identities and Social Action Project: Making Class and the Self Through Televised Ethical Scenarios (PI Bev Skeggs CoI Helen Wood). I completed my PhD at LSE Department of Media and Communications in 2007.

Research Interests

My research interests include:

  • Feminist approaches to media and communication
  • Audiences
  • Mediation
  • Self-representation
  • Digital culture
  • Pleasure
  • Power
  • Media and the political
  • Participatory culture

My monograph Self-representation and digital culture was published by Palgrave Macmillan in summer 2012 and came out in a paperback edition in 2015. Recently completed projects include a study of the local news ecology in Leeds. with Stephen Coleman, Chris Birchall, Julie Firmstone, Giles Moss, Katy Parry, Judith Stamper and Jay G. Blumler (2016) The Mediated City: The News in a Post-Industrial Context. London: Zed Books, and an exploration of the mediation of contemporary soldiering with Katy Parry (see below for published and forthcoming journal articles from this project).


Postgraduate Tutor



  • Coleman S, Thumim N, Birchall C, Firmstone, Moss G, Parry K, Stamper J, Blumler JG (2016) The Mediated City: The News in a Post-Industrial Context. London: Zed.

  • Thumim N (2012) Self Representation and Digital Culture. Basingstoke: Palgrave Macmillan.

Journal articles

  • Thumim N (2017) “Self-(re)presentation now”, Popular Communication. 15.2: 55-61.
    DOI: 10.1080/15405702.2017.1307020, Repository URL: http://eprints.whiterose.ac.uk/114626/

  • Parry K, Thumim N (2017) “‘When he’s in Afghanistan it’s like our world/his world’: mediating military experience”, Media, Culture and Society. 39.1: 29-44.
    DOI: 10.1177/0163443716672298, Repository URL: http://eprints.whiterose.ac.uk/104128/

  • Parry KJ, Thumim N (2016) “(Extra)ordinary portraits and stories: Self-representation, public culture and the contemporary British soldier”, Media, War and Conflict. 9.1: 93-109.
    DOI: 10.1177/1750635215606866, Repository URL: http://eprints.whiterose.ac.uk/89129/

  • Coleman S, Thumim N, Moss G (2016) “Researching local news in a big city: A multimethod approach”, International Journal of Communication. 10: 1351-1365.
    Repository URL: http://eprints.whiterose.ac.uk/94958/

  • Enli GS, Thumim N (2012) “Socialising and Self Representation Online: Exploring Facebook”, Observatorio (OBS). 6.1


  • Thumim N (2010) “Self-representation in museums: therapy or democracy?”, Critical Discourse Studies. 7.4: 291-304.

  • Thumim N (2009) “'Everyone has a story to tell' Mediation and self-representation in two UK institutions”, INT J CULTURAL STUD. 12.6: 617-638.
    DOI: 10.1177/1367877909342494

  • Skeggs B, Thumim N, Wood H (2008) “'Oh goodness, I am watching reality TV' How methods make class in audience research”, EUR J CULT STUD. 11.1: 5-24.
    DOI: 10.1177/1367549407084961

  • Livingstone S, Thumim N (2008) “What is Fred telling us?: a commentary on youtube.com/fred.”, Teachers college record. 8 September

  • Thumim N (2007) “Challenges in representing 'anyone'.”, Vertigo magazine. 14


  • Thumim N (2017) “Personal Media”, In: Rossler P; Hoffner CA; van Zoonen L (eds.) International Encyclopedia of Media Effects. The Wiley Blackwell-ICA International Encyclopedias of Communication. Wiley Blackwell.
    DOI: 10.1002/9781118783764.wbieme0180, Repository URL: http://eprints.whiterose.ac.uk/115631/

  • Thumim N (2016) “Therapy, democracy and the creative practice of digital storytelling”, In: Dunford M (eds.) Digital Storytelling: Form and Content. Basingstoke: Palgrave Macmillan. (Accepted)

  • Anderson CW, Coleman S, Thumim N (2015) “How news travels: a comparative study of local media ecosystems in Leeds (UK) and Philadelphia (US)”, In: Nielsen RK (eds.) Local Journalism: The Decline of Newspapers and the Rise of Digital Media. Reuters Institute for the Study of Journalism at the University of Oxford. London and New York: I.B. Tauris. 73-93

  • Thumim N (2009) “It's good for them to know my story; Cultural mediation as tension”, In: Lundby K (eds.) Digital storytelling, mediatized stories. Peter Lang Pub Inc.

  • Thumim N, Chouliaraki L (2009) “BBC and new media: legitimisation strategies of a public service broadcaster in a corporate market environment”, In: Chouliaraki L; Morsing M (eds.) Media, Organisations, Identity. London: Palgrave.

  • Thumim N (2009) “Exploring self-representation in Wales and London: Tension in the text”, In: Hartley, J; McWilliam K (eds.) Story Circle: Digital Storytelling around the World. Hoboken: Wiley-Blackwell. 205-219

  • Livingstone, S, Van Couvering, E, Thumim N (2008) “Converging Traditions of Research on Media and Information Literacies Disciplinary, Critical, and Methodological issues”, In: Coiro J; Knobel M; Lankshear C; Leu DJ (eds.) Handbook of Research on New Literacies. Lawrence Erlbaum.

  • Wood H, Skeggs B, Thumim N (2008) “It’s just sad: affect, judgement and emotional labour in reality TV viewing.”, In: Gillis S; Hollows J (eds.) Feminism, domesticity and popular culture. London: Taylor & Francis. 135-151

  • Thumim N (2006) “Mediated Self-Representations: 'Ordinary People' in 'Communities'”, In: Herbrechter S; Higgins M (eds.) Returning (To) Communities. Rodopi Bv Editions.


  • Livingstone S, Van Couvering E, Thumim N (2005) “Adult Media Literacy: A review of the research literature.”, In: Adult Media Literacy: A review of the research literature.. London:

  • Livingstone S, Thumim N (2003) Assessing the media literacy of UK adults: A review of the academic literature. Report commissioned by the Broadcasting Standards Commission, Independent Television Commission and NIACE.. London:

Research Projects & Grants

2014-15 Co-investigator on the Welfare Reform Project (with Helen Thornham Principal-investigator and Katy Parry Co-investigator) Communitites and Culture Network + EPSRC

2013-2014 Co-investigator on Representations of contemporary soldiering in digital and visual cultures (with Katy Parry, Principal-investigator and Simon Popple, Co-investigator). Funded by British Academy Small Research Grants 100169

2012-2013 Co-Investigator on Public Engagement and Cultures of Expertise project (with Helen Thornham Principal-Investigator and Stephen Coleman, Julie Firmstone, Helen Kennedy, Giles Moss, Katy Parry Co-investigators) Funded by EPSRC Communities and Culture Network + EPSRC-CCNSS2013-LEEDS

2011-2013 Co-Investigator on The Media Ecology Project, a study of news and information circulation in the city of Leeds (with Stephen Coleman Principal-investigator and Jay Blumler, Chris Burchill, Julie Firmstone, Stephen McDermott, Giles Moss, Katy Parry, Judith Stamper, Co-Investigators).

Member of a international and inter-disciplinary network of scholars awarded a €535,000 budget by the Research Council of Norway to study self-representation and digital storytelling. Led by Professor Knut Lundby, University of Oslo, 2006 2011. http://www.uv.uio.no/intermedia/english/research/projects/mediatized-stories/



Research Centres & Groups

Feminist Reading Group

Digital Cultures Research Group

Visual Cultures Research Group

External Appointments

Member of the Editorial Board: International Journal of Cultural Studies

Member of the Editorial Board: Popular Communication The International Journal of Media and Culture

PhD & Postdoctoral Supervision

Current PhD students

  • COMPLETED 2018 Carolyn Brown: Meeting the Superhumans: Media Coverage of the London 2012 Paralympic Games.
  • Victoria Jaynes: Embodied identity negotiation among young users of social networks
  • COMPLETED 2017 Dr. Ysabel Gerrard: Inequalities in women’s popular culture fandom: Online participation and teen television.
  • COMPLETED  2016. Dr. Cristina Miguel Martos ‘Intimacy in the Age of Social Media’

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