Faculty of Arts, Humanities and Cultures

School of Media and Communication


Dr Nancy Thumim

Lecturer in Media and Communication; Postgraduate Tutor

+44 (0)113 343 1390

Clothworkers' Building North, 2.20

Office hours: Semester 1: Wednesday 11-12 and Thursdays 1-2 BUT w/c 23rd October Thurs 26 1-2 and Fri 27 1-2

BA Hons (Sussex), MSc (LSE), PhD (LSE)


I joined the School of Media and Communication (then Institute of Communication Studies (ICS)) in 2011 from LSE where I was LSE Fellow in Media and Communications. Prior to this I was researcher on the ESRC Identities and Social Action Project: Making Class and the Self Through Televised Ethical Scenarios (PI Bev Skeggs CoI Helen Wood). I completed my PhD at LSE Department of Media and Communications in 2007.

Research Interests

My research interests include:

  • Feminist approaches to media and communication
  • Audiences
  • Mediation
  • Self-representation
  • Digital culture
  • Pleasure
  • Power
  • Media and the political
  • Participatory culture

My monograph Self-representation and digital culture was published by Palgrave Macmillan in summer 2012 and came out in a paperback edition in 2015. Recently completed projects include a study of the local news ecology in Leeds. with Stephen Coleman, Chris Birchall, Julie Firmstone, Giles Moss, Katy Parry, Judith Stamper and Jay G. Blumler (2016) The Mediated City: The News in a Post-Industrial Context. London: Zed Books, and an exploration of the mediation of contemporary soldiering with Katy Parry (see below for published and forthcoming journal articles from this project). My newest work focuses on women’s perspectives on their own practices of self-representation on and offline and how they understand the intersection of these with more mainstream/dominant representations of women in circulation.


In 2016/17 I lead the following modules:

COMM5135 Media and Communication Theory

COMM5600 Dissertation and Research Methods



Postgraduate Tutor



  • Coleman S, Thumim N, Birchall C, Firmstone, Moss G, Parry K, Stamper J, Blumler JG (2016) The Mediated City: The News in a Post-Industrial Context. London: Zed.

  • Thumim N (2012) Self Representation and Digital Culture. Basingstoke: Palgrave Macmillan.

Journal articles

  • Thumim N (2017) “Self-(re)presentation now”, Popular Communication. 15.2: 55-61.
    DOI: 10.1080/15405702.2017.1307020, Repository URL: http://eprints.whiterose.ac.uk/114626/

  • Parry K, Thumim N (2017) “‘When he’s in Afghanistan it’s like our world/his world’: mediating military experience”, Media, Culture and Society. 39.1: 29-44.
    DOI: 10.1177/0163443716672298, Repository URL: http://eprints.whiterose.ac.uk/104128/

  • Parry KJ, Thumim N (2016) “(Extra)ordinary portraits and stories: Self-representation, public culture and the contemporary British soldier”, Media, War and Conflict. 9.1: 93-109.
    DOI: 10.1177/1750635215606866, Repository URL: http://eprints.whiterose.ac.uk/89129/

  • Coleman S, Thumim N, Moss G (2016) “Researching Local News in a Big City: A Multimethod Approach”, INTERNATIONAL JOURNAL OF COMMUNICATION. 10: 1351-1365.
    Repository URL: http://eprints.whiterose.ac.uk/94958/

  • Enli GS, Thumim N (2012) “Socialising and Self Representation Online: Exploring Facebook”, Observatorio (OBS). 6.1


  • Thumim N (2010) “Self-representation in museums: therapy or democracy?”, Critical Discourse Studies. 7.4: 291-304.

  • Thumim N (2009) “'Everyone has a story to tell' Mediation and self-representation in two UK institutions”, INT J CULTURAL STUD. 12.6: 617-638.
    DOI: 10.1177/1367877909342494

  • Skeggs B, Thumim N, Wood H (2008) “'Oh goodness, I am watching reality TV' How methods make class in audience research”, EUR J CULT STUD. 11.1: 5-24.
    DOI: 10.1177/1367549407084961

  • Livingstone S, Thumim N (2008) “What is Fred telling us?: a commentary on youtube.com/fred.”, Teachers college record. 8 September

  • Thumim N (2007) “Challenges in representing 'anyone'.”, Vertigo magazine. 14


  • Thumim N (2017) “Personal Media”, In: Rossler P; Hoffner CA; van Zoonen L (eds.) International Encyclopedia of Media Effects. The Wiley Blackwell-ICA International Encyclopedias of Communication. Wiley Blackwell.
    DOI: 10.1002/9781118783764.wbieme0180, Repository URL: http://eprints.whiterose.ac.uk/115631/

  • Thumim N (2016) “Therapy, democracy and the creative practice of digital storytelling”, In: Dunford M (eds.) Digital Storytelling: Form and Content. Basingstoke: Palgrave Macmillan. (Accepted)

  • Anderson CW, Coleman S, Thumim N (2015) “How news travels: a comparative study of local media ecosystems in Leeds (UK) and Philadelphia (US)”, In: Nielsen RK (eds.) Local Journalism: The Decline of Newspapers and the Rise of Digital Media. Reuters Institute for the Study of Journalism at the University of Oxford. London and New York: I.B. Tauris. 73-93

  • Thumim N (2009) “It's good for them to know my story; Cultural mediation as tension”, In: Lundby K (eds.) Digital storytelling, mediatized stories. Peter Lang Pub Inc.

  • Thumim N, Chouliaraki L (2009) “BBC and new media: legitimisation strategies of a public service broadcaster in a corporate market environment”, In: Chouliaraki L; Morsing M (eds.) Media, Organisations, Identity. London: Palgrave.

  • Thumim N (2009) “Exploring self-representation in Wales and London: Tension in the text”, In: Hartley, J; McWilliam K (eds.) Story Circle: Digital Storytelling around the World. Hoboken: Wiley-Blackwell. 205-219

  • Livingstone, S, Van Couvering, E, Thumim N (2008) “Converging Traditions of Research on Media and Information Literacies Disciplinary, Critical, and Methodological issues”, In: Coiro J; Knobel M; Lankshear C; Leu DJ (eds.) Handbook of Research on New Literacies. Lawrence Erlbaum.

  • Wood H, Skeggs B, Thumim N (2008) “It’s just sad: affect, judgement and emotional labour in reality TV viewing.”, In: Gillis S; Hollows J (eds.) Feminism, domesticity and popular culture. London: Taylor & Francis. 135-151

  • Thumim N (2006) “Mediated Self-Representations: 'Ordinary People' in 'Communities'”, In: Herbrechter S; Higgins M (eds.) Returning (To) Communities. Rodopi Bv Editions.


  • Livingstone S, Van Couvering E, Thumim N (2005) Adult Media Literacy: A review of the research literature.. London:

  • Livingstone S, Thumim N (2003) Assessing the media literacy of UK adults: A review of the academic literature. Report commissioned by the Broadcasting Standards Commission, Independent Television Commission and NIACE.. London:

Research Projects & Grants

2014-15 Co-investigator on the Welfare Reform Project (with Helen Thornham Principal-investigator and Katy Parry Co-investigator) Communitites and Culture Network + EPSRC

2013-2014 Co-investigator on Representations of contemporary soldiering in digital and visual cultures (with Katy Parry, Principal-investigator and Simon Popple, Co-investigator). Funded by British Academy Small Research Grants 100169

2012-2013 Co-Investigator on Public Engagement and Cultures of Expertise project (with Helen Thornham Principal-Investigator and Stephen Coleman, Julie Firmstone, Helen Kennedy, Giles Moss, Katy Parry Co-investigators) Funded by EPSRC Communities and Culture Network + EPSRC-CCNSS2013-LEEDS

2011-2013 Co-Investigator on The Media Ecology Project, a study of news and information circulation in the city of Leeds (with Stephen Coleman Principal-investigator and Jay Blumler, Chris Burchill, Julie Firmstone, Stephen McDermott, Giles Moss, Katy Parry, Judith Stamper, Co-Investigators).

Member of a international and inter-disciplinary network of scholars awarded a €535,000 budget by the Research Council of Norway to study self-representation and digital storytelling. Led by Professor Knut Lundby, University of Oslo, 2006 2011. http://www.uv.uio.no/intermedia/english/research/projects/mediatized-stories/



Research Centres & Groups

Feminist Reading Group

Digital Cultures Research Group

Visual Cultures Research Group

PhD & Postdoctoral Supervision

Current PhD students

  • Carolyn Brown: Meeting the Superhumans: Media Coverage of the London 2012 Paralympic Games
  • Victoria Jaynes: Embodied identity negotiation among young users of social network
  • COMPLETED 2017 Dr. Ysabel Gerrard: Inequalities in women’s popular culture fandom: Online participation and teen television
  • COMPLETED  2016. Dr. Cristina Miguel Martos ‘Intimacy in the Age of Social Media’

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