Faculty of Arts, Humanities and Cultures

School of Media and Communication


Dr Kruakae Pothong

Leeds Alumna

Clothworkers' Building North (PhD room)

BA (Chulalongkorn University, Thailand), MA (Bournemouth University, UK), PhD (Leeds)

Dr Kruakae Pothong passed her PhD viva in September 2015, with minor corrections. Her PhD, titled “Net Neutrality Policymaking: A Comparative Study of the UK and USA”, was supervised by Dr Steve Lax and Dr Giles Moss. Her thesis was examined by Professor Des Freedman (Goldsmiths, University of London) and Professor Kate Oakley. Kruakae’s work focuses on the various factors that shape decisions about net neutrality policy. Her empirical research finds that policy consensus on this subject is difficult to achieve and transient, due to the convergence of transmission infrastructure and content and the interdependent yet competing values and interests underpinning the provision and consumption of such services. Kruakae is due to start a six-month research fellowship with the Reuters Institute for the Study of Journalism at the University of Oxford in April. The fellowship will involve the analysis of media use in six Asian countries: Japan, South Korea, Hong Kong, Taiwan, Malaysia, and Singapore.


Ms. Pothong has co-authored two research studies for the Ministry of Information and Communication Technology (Thailand) entitled “A Study on Negotiation Techniques to Improve Trade Liberalisation Commitments in Information and Communication Technology Services (for the Computer and Related-Services Sector)” (2010) and for the Ministry of Commerce entitled: A Study to Identify Measures to Promote e-Business and e-Commerce among Small and Medium-Sized businesses in Thailand, which includes a comparative analysis of the UK, USA, and Sweden on this subject and other factors influencing such trade (2009). She directed the multimedia department for the Thai news website: www.manager.co.th for nearly two years.

Currently completing doctoral degree requirements at the University of Leeds (UK), Ms. Pothong holds a master’s degree in Multi-Media Journalism from Bournemouth University (UK) and a bachelor’s degree in English from Chulalongkorn University (Thailand).

Research Interests

Information and communication technology (ICT), ICT, Net-Neutrality and media policies and journalism

PhD Thesis

Net neutrality, broadband policy and Internet TV: A comparative case study of the UK and the USA

Professional Practice

Professional Background

September 2003 to present: Keybook publishers in Thailand including Poema Books, Beluga, and Amarin Printing & Publishing Pcl and government agencies (e.g. National Science and Technology Development Agency (NSTDA), National Electronics and Computer Technology Centre (NECT) and National Broadcasting and Telecommunications Commission (NBTC))

Freelance Translator:

  • Translated four published books: Stick Figure, Behaving Badly, Handbags and Homicide, and You Have Got to Read this Book
  • Translated the Development Guidelines for Cloud Computing Services in Thailand (from Thai to English) in 2013, the National Telecommunication Commission (NTC) Master Plan, the NTC website (English Version) and other documents including executive summary of various research projects (from Thai to English) in 2009 – 2011

May 2010 to September 2011: Jigsaw Communications 

Part-time Project Manager: Oversaw the planning and implementation of the project; identified project tasks and resources requirement; coordinated project staff and related parties; monitored and reported project progress to stakeholders; identified key influencers and research for their background; contributed a media engagement plan; wrote and proof read press releases and relevant news features and articles.

 May 2006 to September 2011Tiger Idea

Freelance Copy Writer: Wrote short stories in English; provide creative ideas for content and promotional messages for websites generated by the company; communicated with clients and pitch ideas; dealt with clients from various sectors, namely tourism, home décor, and manufacturing; addressed needs; developed concepts and strategy that stimulate sales; developed content and stories that implement agreed strategy such as SEO (Search Engine Optimisation).

January 2005 to November 2006: Thaiday dot com, Thailand  (www.manager.co.th).

Multi-media coordinator/producer: Liaised between different news teams and individuals across different media platforms; managed and updated its multimedia section; located, selected, produced, and edited multimedia content for online publication; wrote headlines and summaries of multimedia content.








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