Faculty of Arts, Humanities and Cultures

School of Media and Communication


Dr Jairo Lugo-Ocando

Deputy Head of School; Associate Professor

+44 - 113 3435815

Clothworkers' Building North, Room 1.02

Office hours: Thursdays 9 am to 11 m


I teach both theory and practice in journalism and media. One of the strands of my research deals with the intersection between journalism, development and poverty/social exclusion. The other explores the use of statistics by journalists and the news media.


Before becoming an academic I worked as a political correspondent and news editor for news media outlets in Latin America and the USA. As a journalist, I covered elections and conflicts in the region as well as working in the finance and business news beat.

I have worked in several universities in the UK and I have been a visiting research Fellow at the Universidad Católica Andres Bello (Venezuela) and at the National University of Singapore. I have also been a visiting lecturer in the School of International and Public Affairs at Columbia University (New York, USA) and I am currently a visiting professor of the Doctoral Programme in Media & Communication at the Universidad de Málaga (Spain).

I currently perform other roles, including deputy editor of the Journal of Applied Journalism & Media Studies and of the Journal of Latin American Communication Research. I am also a member of the editorial boards of Temas de Comunicación, Public Relations Inquiry, Revista Latina de Comunicación Social and the Online Journal of Communication and Media Technologies. I am also still active in journalism and write columns and act as a commentator for several publications and radio programmes in Latin America.

Research Interests

  • Poverty, Social Exclusion and the Media
  • Journalism and representation of development
  • Humanitarian communication and public relations
  • The use of statistics by journalists and news media


I lead and co-teach in the following modules

I also contribute in the following modules


Coordinator of Internationalisation (a)



Journal articles

  • Ruiz-Mora I, Lugo-Ocando J, Castillo-Esparcia A (2016). Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain. Public Relations Review. 42(3), 402-407.
    DOI: 10.1016/j.pubrev.2015.11.008, Repository URL: http://eprints.whiterose.ac.uk/89368/

  • Alvear FJ, Lugo-Ocando J (2016). When Geopolitics becomes Moral Panic: El Mercurio and the use of international news as propaganda against Salvador Allende’s Chile (1970–1973). Media History. , 1-19. (Accepted)
    DOI: 10.1080/13688804.2016.1211929, Repository URL: http://eprints.whiterose.ac.uk/101337/

  • Lugo-Ocando J, Faria Brandão R (2016). Stabbing News: Articulating crime statistics in the newsroom. Journalism Practice. 10(6), 715-729.
    DOI: 10.1080/17512786.2015.1058179, Repository URL: http://eprints.whiterose.ac.uk/89451/

  • Nguyen A, Lugo-Ocando J (2016). The state of data and statistics in journalism and journalism education: Issues and debates. Journalism. 17(1), 3-17.
    DOI: 10.1177/1464884915593234, Repository URL: http://eprints.whiterose.ac.uk/89527/

  • Lugo-Ocando J (2015). Journalists do live in a parallel universe: A response to practitioner critiques of journalism academics. JOURNAL OF APPLIED JOURNALISM & MEDIA STUDIES. 4(3), 369-379.
    DOI: 10.1386/ajms.4.3.369_1, Repository URL: http://eprints.whiterose.ac.uk/105036/

  • Harkins S, Lugo-Ocando J (2015). How Malthusian ideology crept into the newsroom: British tabloids and the coverage of the ‘underclass. Critical Discourse Studies. . (Accepted)
    DOI: 10.1080/17405904.2015.1074594, Repository URL: http://eprints.whiterose.ac.uk/88886/

  • Martinisi A, Lugo-Ocando J (2015). Overcoming the objectivity of the senses: Enhancing journalism practice through Eastern philosophies. International Communication Gazette. 77(5), 439-455.
    DOI: 10.1177/1748048515586944

  • Lugo-Ocando J, Hernandez A, Marchesi M (2015). Social media and virality in the 2014 student protests in Venezuela: Rethinking engagement and dialogue in times of imitation. International Journal of Communication. 9(1), 3782-3802.
    Repository URL: http://eprints.whiterose.ac.uk/88913/

  • Lugo-Ocando J, Hernandez A, Marchesi M (2015). Social Media and Virality in the 2014 Student Protests in Venezuela: Rethinking Engagement and Dialogue in Times of Imitation. INTERNATIONAL JOURNAL OF COMMUNICATION. 9, 3782-3802.

  • Conboy M, Lugo-Ocando J, Eldridge S (2014). Livingstone and the legacy of Empire in the journalistic imagination. Ecquid Novi: African journalism studies. 35(1), 3-8.
    DOI: 10.1080/02560054.2014.887334, Repository URL: http://eprints.whiterose.ac.uk/89367/

  • Requejo-Alemán JL, Lugo-Ocando J (2014). Assessing the Sustainability of Latin American Investigative Non-profit Journalism. Journalism Studies. 15(5), 522-532.
    DOI: 10.1080/1461670X.2014.885269, Repository URL: http://eprints.whiterose.ac.uk/89366/

  • Lugo-Ocando J (2013). Reflexivity in the digital world: Rethinking journalism teaching and learning in an interactive world. Journal of Applied Journalism & Media Studies. 2(2), 207-214.
    DOI: 10.1386/ajms.2.2.207_7, Repository URL: http://eprints.whiterose.ac.uk/89447/

  • Lugo-Ocando J, Kent G, Narváez A (2013). Need a hand? No thanks! Media Representations and Peace Building Indicators: The case of UK Foreign Aid Programs in Colombia. Journal of Intervention and Statebuilding. 7(4), 514-529.
    DOI: 10.1080/17502977.2012.727540, Repository URL: http://eprints.whiterose.ac.uk/89427/

  • Lugo-Ocando J, Guedes O, Cañizález A (2011). Framing Revolution and Re-Framing Counter Revolution. Journalism Practice. 5(5), 599-612.
    DOI: 10.1080/17512786.2011.601912

  • Lugo-Ocando J, Caizalez A, Lohmeier C (2010). When PSB is delivered by the hand of God: The case of Roman Catholic broadcast networks in Venezuela. International Journal of Media & Cultural Politics. 6(2), 149-167.
    DOI: 10.1386/mcp.6.2.149_1

  • Lugo-Ocando J, Casanova (2010). ¡Es el contenido estúpido! Radio y Televisión de Servicio Público en Venezuela en la era digital. C+Digital. Revista de Comunicacion e Informacion. , 1-24.

  • Lugo-Ocando J, Lohmeier C, Cañizález A (2010). Öffentliche-rechtliche Ideale aus göttlicher Hand? Katholische Rundfunk-Netzwerke in Venezuela. Communicatio Socialis. Zeitschrift für Medienethik und Kommunikation in Kirche und Gesellschaft. 43(2), 148-161.

  • Lugo-Ocando J, Cañizález A, Lohmeier C (2009). Escuchar para creer: La radio de servicio público y la Iglesia Católica en Venezuela. Comunicación: estudios venezolanos de comunicación. (146), 76-86.

  • Lugo-Ocando J, Casanova V (2009). El desarrollo digital puede ser 'vergatario', pero sólo si produce resultados tangibles. Temas de Comunicación. 18(1), 55-78.

  • Lugo-Ocando J, Sampson T (2008). E-Informality in Venezuela: The ‘Other Path’ of Technology. Bulletin of Latin American Research. 27(1), 102-118.
    DOI: 10.1111/j.1470-9856.2007.00259.x

  • Lugo J, Cañizález A (2007). Telesur: Estrategia geopolítica con fines integracionistas. Confines de Relaciones Internacionales y Ciencia Política. 3(6), 53-64.
    Repository URL: http://eprints.whiterose.ac.uk/89443/

  • Lugo-Ocando J (2007). A Tale of Donkeys, Swans and Racism: London Tabloids, Scottish Independence and Refugees. Communication & Social Change. 1(1), 22-37.

  • Lugo-Ocando J, L’Etang J, Falheimer J (2007). Public Relations and tourism: Critical reflections and a research agenda. Public Relations Review. Vol. 33, No. 1. Pages 68-76. Public Relations Review. 33(1), 68-76.
    DOI: 10.1016/j.pubrev.2006.11.008

  • Lugo J, Romero J (2002). From friends to foes: Venezuela’s media goes from consensual space to confrontational actor. Sincronía. 7(25).
    Repository URL: http://eprints.whiterose.ac.uk/89445/

  • Lugo J, Sampson T, Lossada M (2002). Latin America's New Cultural Industries still Play Old Games: From the Banana Republic to Donkey Kong. Gamestudies. 2(2).
    Repository URL: http://eprints.whiterose.ac.uk/89446/


  • Lugo-Ocando J (2017). Journalists Do Live in a Parallel Universe: A Response to Practitioner Critiques of Journalism Academics. In Barkho L (Ed.) Towards a Praxis-Based Media and Journalism Research(1, 193-204)Bristol, United Kingdom: Intellect.
    Repository URL: http://eprints.whiterose.ac.uk/109144/

  • Lugo-Ocando J (2017). Statistics in Journalism Practice and Higher Education. In Ramirez-Montoya MS (Ed.) Handbook of Research on Driving STEM Learning with Educational Technologies()Mexico DF: Information Science Reference.
    Repository URL: http://eprints.whiterose.ac.uk/104811/

  • Lugo-Ocando J, Lawson B (2016). Poor numbers, poor news: the ideology of poverty statistics in the media. In Nguyen N (Ed.) News, Numbers and Public Opinion in a Data-Driven World()London: Bloomsbury. (Accepted)
    Repository URL: http://eprints.whiterose.ac.uk/109706/

  • Lugo-Ocando J (2016). teleSUR en el contexto mundial de las cadenas televisivas de noticias internacionales: Las lecciones que nunca se aprendieron. In Suppo H (Ed.) teleSur: ¿Poder Blando Contra Hegemónico? (teleSur: A Counter Hegemonic Soft Power?)()Buenos Aires, Argentina: Sudamericana. (Accepted)
    Repository URL: http://eprints.whiterose.ac.uk/109957/

  • Harkins S, Lugo-Ocando J (2016). All People are Equal, but Some People are More Equal than Others: How and Why Inequality Became Invisible in the British press. In Servaes J & Oyedemi T (Ed.) The Praxis of Social Inequality in Media: A Global Perspective(1) Communication, Globalization, and Cultural Identity. London: Rowman & Littlefield.
    Repository URL: http://eprints.whiterose.ac.uk/97998/

  • Lugo-Ocando J, Kent G, Narváez A (2016). Need a hand? No thanks! Media representations and peace building indicators: The case of UK foreign aid programmes in Colombia. In Alternative and Bottom-up Peace Indicators(92-107).

  • Lugo-Ocando J, Ruiz-Mora I (2016). CSR needs to talk to public relations if it wants to make sense in the digital age: Lessons from Spain. In Lindgreen A, Vanhamme J, Maon F & Watkins R (Ed.) The use and effectiveness of CSR communications through digital platforms(1)London: Gower Publishing. (Accepted)
    Repository URL: http://eprints.whiterose.ac.uk/97649/

  • Lugo-Ocando J, Garcia-Santamaria S (2015). Divide and Conquer: Media, Hegemony and Polarisation in Latin America. In Zielonka J (Ed.) Media and Politics in New Democracies: Europe in a Comparative Perspective()Oxford University Press.
    DOI: 10.1093/acprof:oso/9780198747536.001.0001, Repository URL: http://eprints.whiterose.ac.uk/89392/

  • Lugo-Ocando J, Hernández-Toro M (2015). Public relations and humanitarian communication: From persuasion to the creation of a community of equals. In L'Etang J, McKie D, Snow N & Xifra J (Ed.) The Routledge Handbook of Critical Public Relations(1st, 226-234) Routledge Companions in Business, Management and Accounting. New York: Routledge.
    Repository URL: http://eprints.whiterose.ac.uk/89393/

  • Lugo-Ocando J (2014). Pasquali y las limitaciones del idioma: La Escuela Latinoamericana de Comunicación y la difusión del conocimiento propio. In Bisbal M & Cañizalez A (Ed.) Travesía Intelectual de Antonio Pasquali proposito de los 50 anos de 'Comunicacion y Cultura de Masas'(1st, 105-112)Caracas: Universidad Católica Andrés Bello/Fundación Konrad-Adenauer-Stiftung.
    Repository URL: http://eprints.whiterose.ac.uk/89394/

  • Lugo-Ocando J, L’Etang J (2013). Tourism and public relations: A Complex Relationship?. In McCabe S (Ed.) The Routledge Handbook of Tourism Marketing(66-80)New York, NY: Taylor & Francis Group.
    Repository URL: http://eprints.whiterose.ac.uk/89395/

  • L’Etang J, Lugo-Ocando J, Ahmed Z (2013). Ethics: Corporate Social Responsibility, Power and Strategic Communication. In Ihlen O, Bartlett J & May S (Ed.) The Handbook of Communication and Corporate Social Responsibility(1st, 170-187) Handbooks in Communication and Media. Oxford: Wiley-Blackwell.
    Repository URL: http://eprints.whiterose.ac.uk/89406/

  • Lugo-Ocando J (2011). Seeking refuge under the kilt: ‘Media campaigns’ and asylum seekers in Scotland. In Alleyne M (Ed.) Anti-Racism and Multiculturalism Studies in International Communication(95-128)New Brunswick, NJ: Transaction Publishers.

  • Lugo-Ocando J (2011). Modern conflicts in Latin America. In Politics of Conflict. A Survey(22-43)New York, NY: Routledge.

  • Lugo-Ocando J, Lossada M, Sampson T (2010). Novas Industrias Culturales da America Latina ainda jogam velhos jogos: Da Republica de Bannanas a Donkey King. In Perissinotto P & Barreto R (Ed.) Teoria Digital. Dez Anos Do FILE - Festival International de Linguagem Electronica(272-291)Brasil: FILE-Impresaoficial.

  • Lugo-Ocando J (2010). Del Estado digital al desarrollo virtual: Políticas públicas y las TIC en Venezuela. In De lo Estatal a lo Público. La radio y television pública en Venezuela hoy(1st, 93-120) Postcomunicacion. Caracas: UCAB/Fundación Konrad Adenauer.

  • Lugo-Ocando J, Cañizález A (2010). When Magic Realism confronted Virtual Reality: Online News and Journalism in Latin America. In News Online Transformations and Continuities(69-83)Basingstoke: Palgrave Macmillan.

  • Sampson T, Lugo J (2003). The Discourse of Convergence. A Neo-liberal Trojan Horse. In Lowe GF & Hujanen T (Ed.) Broadcasting & Convergence: New Articulations of the Public Service Remit(83-92)Göteborg: Nordicom.
    Repository URL: http://eprints.whiterose.ac.uk/89423/

  • Lugo J, Valdivieso G (2002). A Small Picture of Big Wars: Understanding the Changing Role of Television in Time of War. In Edmonds M (Ed.) Future Conditional: War & Conflict After Next(31, 72-86) Bailrigg Paper. Lancaster, UK: CDISS, Lancaster University.
    Repository URL: http://eprints.whiterose.ac.uk/89425/


Research Projects & Grants

Co-I – AHRC –  Development Assistance and independent journalism in Africa and Latin America: A cross-national and multidisciplinary research network. Grant Reference (AH/P00606X/1) UK£ 30K

PI – The Higher Education Academy (2014). Teaching how to use and communicate statistics to journalism students: Statistics in Journalism Practice and Education: a cross-Atlantic comparison of best practices and approaches. £1,600

PI – Theodore C. Sorensen Fellowship from the John F. Kennedy Library (2013) – Media Coverage of the Programme Alliance for Progress US$1,800

PI – The Carnegie Trust for the Universities of Scotland – Copyright Violation and Creative Industries: The Case of Digital Piracy Networks on the Colombian-Venezuelan Border (2010). £2,000

Co-I – CSAFEA (China State Administration of Foreign Experts’ Affairs) – Scholarship: China-UK Language and Culture Exchange Programme (2010). £13,500

PI – The Higher Education Academy, ADM – Teaching Science and Environment to Journalism and Media Students (2010). £1,250

P-I – AHRC (UK) – Collaborative Doctoral Awards – Poverty, Migration and the Media Campaigns in Scotland (2009). £50,000

PI – The Nuffield Foundation (UK) – Uses and representations of statistics in new media coverage of crime (2009). £6,720

PI – Carnegie Trust for the Universities of Scotland       Catholic. Church owned media and Public Service Broadcasting in Latin America (2007). £2,000

Co-I – News Representations of Asylum Seekers in the Scottish Media and its Implications for Public Policy. TODA Institute – Japan (2006). US$1,400.


Research Centres & Groups

External Appointments

PhD & Postdoctoral Supervision


I am keen in supervising Post-Graduate Researchers whose work intersect with my own research agenda. In particular, I am keen to hear from those wanting to work on issues around: Poverty, social exclusion and journalism; development and journalism; statistics and journalism; and the media in Latin America. These are the areas where I feel more competent to advice and support researchers and therefore more willing new applicants. These are previous and current post-graduate researchers who have worked with me to obtain their PhD:

Candidate Topic Completion date
Patrick Malaolu Media Representation and Democracy in Africa Awarded in 2012 at the University of Stirling
Dean Cummings Television News Construction in Converging Environments Awarded in 2013 at the University of Sheffield
Scott A. Eldridge II Journalism and Wikileaks: Boundary Maintenance and Interloper Media Reaction Awarded in 2014 at the University of Sheffield
Steven Harkins Representations of Poverty in the British Press TBC in 2017
Renata Faria Brandão Statistics and the articulation of Science News Awarded in 2016 at the University of Sheffield
Sara Garcia Sanataria Populism and News in the Cuban Media TBC in 2017
Jose A Brambila-Ramirez Examining Sub-National Media Systems in Mexico TBC in 2017
Alessandro Martinisi Statistics and credible news TBC in 2018
Fisal Alaqil Use of Statistics in Financial News by the Arab Gulf Media TBC in 2019

PhD Thesis

Democracy, development and ICTs (2006)

Professional Practice

Some key posts held

Other positions of responsibility

  • Freelance writer/stringer for the following news organisations, newspapers and magazines:
  • El Diario (Miami/USA)
  • El Universal (Venezuela)
  • Economía Hoy (Venezuela)
  • Panorama (Venezuela)
  • La Prensa (Panamá)
  • La Vanguardia Liberal (Colombia)
  • Revista Producto (Venezuela)
  • Revista Inversiones (Venezuela)
  • Independent radio producer for LUZ FM 92.5 (Venezuela)
  • Independent TV producer environmental Series “San Bernardo Island”. Channel 11 (Venezuela)


As a journalist in Venezuela a funded the first online daily newspaper in that country which was closed down by the government at the time and is registered as one of the first cases of censorship in the new digital era in Latin America.

Regular contributor to Al-Jazeera’s programme The Listening Post


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