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Engaging Foreign Audiences: Assessment of Public Diplomacy Platforms (GAO Report 2010)
GAO report recommends assessment of effectiveness of public diplomacy programs
The Government Accountability Office (GAO) released a report this week titled "Engaging Foreign Audiences: Assessment of Public Diplomacy Platforms Could Help Improve State Department Plans to Expand Engagement." The report recommends that the Secretary of State and the Office of Public Diplomacy and Public Affairs "conduct an assessment of the relative effectiveness of each of State's overseas outreach platforms, such as by measuring how each platform has expanded engagement with foreign audiences."
Highlights and the full report are available on GAO's website.