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US Must Overhaul Public Diplomacy by Wendy Melillo
REINHARD: U.S. MUST OVERHAUL PUBLIC DIPLOMACY - WENDY MELILLO
(ADWEEK, AUGUST 24, 2004):
Keith Reinhard, chairman of Omnicom Group's DDB Worldwide, believes the U.S. Government is no longer a credible messenger in the Middle East and that Congress must overhaul its public diplomacy efforts "to defuse the hatred that spawns terrorism."
Reinhard made his remarks on Monday during testimony before the House Subcommittee on National Security, Emerging Threats and International Relations. The hearing, which focused on reinvigorating public diplomacy efforts, also featured testimony from former J. Walter Thompson chairman Charlotte Beers, who served for 17 months as Under Secretary of State for Public Diplomacy under President George W. Bush.