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The Network Paradigm of Strategic Public Diplomacy by R.S. Zaharna
The Network Paradigm of Strategic Public Diplomacy
Foreign Policy in Focus, Volume 10, Number 1
By R.S. Zaharna
Since the attacks of Sept. 11, 2001, U.S. public diplomacy has followed an ineffective information strategy borrowed from the Cold War.
For U.S. public diplomacy to be effective today, it needs a more strategic approach for communicating simultaneously with diverse publics on a global level.
Network is the new model of persuasion in the international arena and will define America's effectiveness as a new paradigm of public diplomacy.
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