Faculty of Arts, Humanities and Cultures

School of Media and Communication


Jairo Lugo-Ocando a keynote speaker at UNESCO Chair event in Mexico

December 7th, 2017

Dr Jairo Lugo-Ocando (pictured on the left) was one of the keynote speakers at the UNESCO Chair event on media access and education with a talk on Media, Social Media and Democratisation in Latin America.

The visiting Chair took place in Monterrey city in Mexico (5-8 December) at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM).

The event gathered over one hundred academics from all over the world and included speakers from the United States, Mexico, Spain and Great Britain among others. It is part of a series of events organised by the International Council for Open and Distance Education (ICDE), the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the ITESM of Mexico.

During his talk, Jairo analysed the role of the transforming media landscape in opening spaces for increasing participation and in challenging traditional structures of power. However, he warned against naïve perceptions that portray media technologies as a liberating force per se and those who view the media itself as a democratising element by nature.

“Neither can we see media technology or the media as a good or bad thing for democracy. It all depends of the context and dynamics in each society. In Latin America, the traditional legacy mainstream commercial media has, sadly and in many cases, played a detrimental role in society undermining democracy and instigating military coups. In others, however, it has open up spaces for dialogues and political mobilisation for change. This has been the case of the present and all along through out the history of the continent”, said Jairo during his talk.

During his visit, Lugo-Ocando also participated in delivering a seminar for the Doctoral programme of the ITESM and had a series of meeting with the international office from that institution to explore possible collaborations and links with the School of Media and Communication at the University of Leeds, which would include a institutional visit in the near future by academics from the ITESM. During his visit to Monterrey he was also interviewed in the local radio station, Tec 94.9 F.M. XHTEC and took part in the developing a Massive Open Online Course (MOOC) that will be made available from January 2018.

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