Faculty of Arts, Humanities and Cultures

School of Media and Communication


How to design loveable experiences – an introduction to service design

Clothworkers’ Central, Speakman Lecture Theatre

Our favourite products are designed with people in mind. These people stretch further than your course peers, whose needs you discover through research, observations and actually talking to people.

We work for a global agency called FJORD where we design products with a purpose and experiences users will love. The University of Leeds is where it began for both of us, and we’re going to share our experiences, learnings and some real examples of the work we do – ones that both succeeded and failed. We will also give you a taste of some of the FJORD methodologies, join us!

Originally from Finland, Johanna Härmä was educated in England where she earned a Masters in Design from the University of Leeds. She began her career in the UK before moving to Berlin to work as a Visual Designer at Edenspiekermann. For the past three years she has been working in the Berlin office of Fjord where she is presently a Senior Visual Designer. Her philosophy is that no matter what kind of client you’re working for, it’s always possible to find a path which has not yet been taken, and inject life, joy, and a slice of humor into the final product.

Abi Golestanian grew up just outside of London, in Surrey, before moving to Leeds to study New Media. After graduating, she gained five years of work experience in London, primarily within ecommerce and digital publishing. Nearly three years ago, she made the move to Berlin and work for FJORD. She was drawn to their refreshing stance on human-centered design and the ambition to challenge organizational mindsets through design. Although having a visual focus, UX and Strategy are a critical part of her design process.

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